Paper and Plastic: Flapper Style Reimaged in the 1960s Fashion Zeitgeist

Abstract

In the 1920s, the silhouette of women’s dress became more tubular in design, shorter in length and worn loose as the corset was no longer de rigueur. The style reflected the zeitgeist of a changing world as women were asserting their independence in a new and modern way. Ironically, the woman of the 1960s was quite like her 1920s counterpart not only in her quest for equality but in her fashion as she donned the decade’s iconic short, dropped waist shift dress. During both decades the optimistic youth culture embraced consumerism, mass production, and the liberating temporary idea of fashion. This study explores the process of reimaging three 1920s flapper dresses from The Fashion Archive within the context of the op-art and pop art design movements, coupled with the paper dress fad and the use of PVC fabric to create futuristic fashions, during the 1960s. Using a custom adapted zone grid system developed for systematic color sampling of objects of dress, color readings for each 1920s dress were taken using a NIX™ Pro mobile spectrophotometer and app. The reimaged paper dresses were constructed entirely out of Oce 6007 7.5 mil DuPont™ Tyvek® printed with each dresses’ true color value on a Mimaki JFX200 wide-format flatbed printer. The PVC dresses were constructed out of four-gauge clear vinyl adorned with 3” Tyvek® squares printed with the individual CIE Lab* color measurements systematically taken from the color readings for each of the 1920s dresses.

Presenters

Amanda J. Thompson
Associate Professor, Clothing, Textiles, and Interior Design, University of Alabama, Alabama, United States

Marcy L. Koontz
Curator, The Fashion Archive + Associate Professor, Clothing, Textiles, and Interior Design, The University of Alabama, Alabama, United States

Brian E. Taylor
Instructor, The University of Alabama

Details

Presentation Type

Poster Session

Theme

Designed Objects

KEYWORDS

Design History, Technology, Spectrophotometer, Color, Museum Collections, New Media

Digital Media

Downloads

Paper and Plastic

Design-Virtual-Poster-Paper_Plastic_3_2020_koontz_taylor_thompson_G20P160.pdf