Creative Jammers: A Corporate-Sponsored, Multi-University, Cross-Disciplinary UX/UI Event

Abstract

In 2019, CSU Los Angeles, CSU Long Beach, and Cal Poly Pomona—supported by Adobe—held a 36-hour event in which multi-disciplinary student teams created mobile app prototypes designed to solve a problem related to the issue of immigration. The event, Adobe Creative Jam Live, was held simultaneously across the three campuses, and involved teams working together to propose an interactive solution for the proposed problem. Students used Adobe XD to make interactive prototypes of a mobile ap. Over 130 students participated across 26 teams. Adobe, worked to provide technical support, guest speakers, tutorials, and two rounds of peer review for the final projects. Ultimately, the winning teams received monetary prizes, bragging rights, and the opportunity to receive feedback from industry leaders across the country. In this paper we write about our experience working with corporate sponsors within working class and uniquely diverse institutions. We address common pitfalls with industry/academe partnerships, and discuss how we overcame these tropes to provide a meaningful learning experience. We write about the project brief for the Creative Jam, immigration, and how our campuses are uniquely qualified to tackle this issue due to their classifications as Hispanic Serving Institutions. This study discusses how interjecting divergent universities—in this case, three California State public universities—into a common project can result in exemplary opportunities for academic, professional, and community engagement. We address how corporate partnerships can not only exist within academe but flourish and provide real peer reviewed research opportunities in an undergraduate design curriculum.

Presenters

Anthony Acock
Assistant Professor, Cal Poly Pomona

Sam Anvari
Assistant Professor - Graphic Design Program Co-Head, School of Art - Graphic Design Program, California State University Long Beach, California, United States

Zachary Vernon
Assistant Professor, Art, California State University—LA, California, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design Education

KEYWORDS

Design Education, UX/UI, Corporate Partnerships, Immigration, Social Responsibility, Graphic Design