Abstract
This project is based on a four year process of integrating design and business courses, forming a repertoire of lessons and workshops that allow for redefining the purpose and future of academia as a multidisciplinary creative generator. The project is based on experimental teaching, description analysis of processes and outcomes, addressing questions of problem framing, multidisciplinary, and perception of best practices. As part of CLEVER research (creative economy), we have demonstrated how effective partnerships between multiple actors may provide a practical roadmap to implement tools in both territories (business and design), to improve the quality of academic products and enhance the involvement of actors involved. The strategies used throughout the process proofed visibility of best practices to benefit any business, design, or social organization. Training included institute principles of design in entrepreneurial courses (R/D, niche markets, human centered perspective), as well as the use of business tools in design projects (clear path from concept to production; market surveys; delivery phases; financing skills; IP). As a result, we have gained perspectives on reducing failures, managing change, using resources efficiently and building adapted, replicated solutions to effectively address complex and interrelated challenges. Statements such as “designers are not held in high regard in the business world” and “businesses don’t know how to achieve significant advantage by applying design” led our study to highlight the need in paradigm shift for building an effective academia, for business and design growing potential in social resolutions, to chart action for results at a global platform.
Presenters
Yifat ReuveniLecturer, Visual and Material Culture Department, Bezalel Academy of Arts and Design and Hebrew University Business School Shoshi Bar Eli
Senior Lecturer, Design and Innovation, Collman - College of Management Academic Studies
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Design, Business, Partnership, Multidisciplinarity, Problem, Framing
