Seventeenth International Conference on Environmental, Cultural, Economic & Social Sustainability

Abstract

In Lithuania alt-right political discourse there is an emerging tendency to describe left wing (or everything that alt-right understands as a left wing) in derogatory manner, hereby exposing “it’s true ideological meaning” like Liberal Marxism, Cultural Marxism, Euro Communism and etc. The aim of this presentation is to show scenarios of how this imaginary enemy is constructed. The theoretical model of the research is based on the combination of Erving Goffman’s frame analysis and Ernesto Laclau’s discourse analysis, while the distinction of Left and Right is conceptualized using analysis of Norberto Bobbio’s theory. The material for the research was taken from Lithuanian alt-right internet portals. The result is various categories and sub-categories of the attributes ascribed to the left-wing, ranging from ideological characteristics (genderism, neomarxism…) to personal ones like greed or Soviet nostalgia. These articulated discourse elements then form certain distinct scenarios depending on the context or issue.