Thirteenth Global Studies Conference

Abstract

The choice of analysing the Olympic Games of Rome 1960 and Barcelona 1992 belongs to the conflicting and diverse impact generated on the two cities. I examine how management models either prevent or increase the exploitation of the intangible benefits, necessarily associated to the Olympic event. Olympic venues are at the hearth of the Olympic planning, as they constitute the citizens’ Olympic legacy. My critical analysis, regarding these two mega- events, is carried out through the development of 13 guidelines, aiming to offer effective criteria in order to guarantee not only economic revenue but also intangible, future benefits. This investigation shows how cities should favour from these intangible benefits, which develop as a consequence of both, the Olympic bid’s success and the infrastructural evolution.