Platformization, Convergence, and China’s Global Media Strategy

Abstract

China’s media policy has ventured into a watershed moment. The recent rise of media platforms is in line with the “going out” policy of the past two decades. No longer is China looking only for foreign investments, the state is actively encouraging its media to venture out globally. In the meantime, foreign content providers are trying to distribute contents to the world’s fastest growing film market, facing regulatory and market restriction hurdles. All the while when China moves towards pan-entertainment, converging media production, distribution, exhibition, ticketing and marketing networks.This paper examines the fast-moving media and cultural ecosystem in China in the contexts of the state, globalization, technology, and law. More specifically, it will look at platform/distribution in the context of convergence while investigating questions of online copyright enforcements and piracy implications.

Presenters

Shujen Wang
Professor , Emerson College, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Society and Culture

KEYWORDS

Globalization, Platform, Media, Technology, China

Digital Media

This presenter hasn’t added media.
Request media and follow this presentation.