Abstract
The Atlanta-based Japanese multinational company YKK Corporation of America was chosen as a case study for its distinct organizational culture. Synthesizing qualitative data from case study, in-depth interviews and participant observation, this paper presents the processes in creating and strategies for implementing the organizational culture at YKK Corporation of America. Data from this research shows that organizational culture can be an effective vehicle for organizations to embracing change and ensure sustainability in environment, business and diversity. The three key steps for an organization to create an effective organizational culture are the formation of organizational philosophy, core values and fundamental behaviors. The strategies for an organization to implement its organizational culture can include storytelling, practicing rituals, and adopting a comprehensive reward/punishment system. Finally, this case study inspires a new metaphor for organizational culture: the “soul” of an organization. This paper provides step-by-step strategies for companies and non-profits to create and implement an effective organizational culture.
Presenters
May Hongmei GaoProfessor of Communication and Asian Studies, School of Communication & Media, Kennesaw State University, Georgia, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Organizational Culture, Organizational Diversity, Sustainability, Identity and Belonging, Organizational Learning
