Twenty-fourth International Conference on Diversity in Organizations, Communities & Nations

Abstract

This is a phenomenological case study of a Cuban merolica (informal street vendor in Spanish). The research data was gathered from June 2022 to 2023 through participant observation in the initial stage and followed with electronic media chat in the next. The research period is critical as lives in Cuba have traversed through the aftermath of the pandemic COVID 19, have confronted acute scarcity, withstood extreme inflation, and sustained an energy crisis, etc. Grounded in the daily routines and activities, the research explicated the social economic conditions of the informant and the recent contexts of Cuba. The analysis teased out subjective perceptions and exigences in meeting the essential needs. The lived experiences of the informant as social cultural phenomena are interpreted to make sense of the informant’s world, and her worldviews are gleaned in this phenomenological case study.