Abstract

Using insights from Martin Heidegger and Mikhail Bakhtin, we develop a theory of how interactive conceptions of time and morality may stimulate actions on societal issues. We demonstrate how individuals’, communities’ and societal storytelling of time relates to outcomes. We expand literature on the physics and sociology of time with a model that explains how crafted and recrafted pre-narratives and narratives of space-time change in relation to each other to influence societal responses to grand environmental challenges. We concentrate on societal, managerial and corporate developments regrading green technology in the energy sector. Our storytelling model of the tempos and rhythms of time focuses on subjective perceptions of the present, future, and past woven together by moral imperatives and intensity to decide on present actions that impact distant futures, which in turn influence understandings of the past. Our model both extends and reinterprets our actions regarding environmental sustainability with implications of policy and practice.

Presenters

Usha Haley
W. Frank Barton Distinguished Chair in International Business, Kansas Faculty of Distinction & Professor of Management, W. Frank Barton School of Business, Wichita State University, Kansas, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

2024 Special Focus—The Future We Want: Socio-Environmental Challenges in Times of Climate Emergency

KEYWORDS

Storytelling, Green Technology, Sustainability, Corporate Strategy, Energy Sector, Natural Gas

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