Abstract
The objective of the study is to analyze the characteristics, similarities, and differences of “Festival of the Crosses” in Peru in order to understand its relevance under a development sustainable perspective.The Festival of the Crosses celebration, is a cultural and religious phenomenon with spaniard roots celebrated in almost all Ibero America. In Peru, it takes place mainly in rural areas which characteristics include high poverty levels, low connectivity and low State presence. Therefore it is extremely important to understand its role in local development. Our analysis focuses on the social capabilities displayed by the communities that are required for the success and continuity of the festival and its relevance for local development. The comparative analysis will be done under the interdisciplinary framework of the Quintuple Helix Model which allows a comprehensive assessment of the festival, considering its political, social, environmental, economical and educative dimensions. Although the festivals attract local and regional tourists, communities tend to demand a higher promotion and investment in order to increase the numbers of visitors in the hope that this will benefit the community, not always considering the conflicts result of the economic and social behavior of visitors and the saturation of local services, or the previous conditions needed to avoid its negative impacts. The study identifies some guidelines, proposed by the social actors themselves, to improve the management of the festival in order to equilibrate the traditional essence of the celebration and its touristic potential.
Presenters
Maria E Sanchez ZambranoEconomist, Management, Pontifical Catholic University of Perú, Lima, Peru Ricardo Enrique Bohl Pazos
Professor, Humanities, Pontificia Universidad Católica del Perú, Lima, Peru Maria Elena Esparza
Profesora Asociada, Departamento Académico de Ciencias de la Gestión, Pontificia Universidad Católica del Perú, Lima, Peru
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Sustainability, Crosses Festivity, Folk Festivals, Social Capacities, Rural Tourism
