Abstract
Diversity of employees, suppliers, and customers is a reality and way of life for modern global organizations. While the ways that diversity is experienced within an organization may differ from their public presentation, this paper analyzes the ways in which the top twenty Fortune Companies frame diversity on their websites. In addition to describing the different frames used (based on organizational identity, demographics, legal requirements, recruiting the best employees, or business performance) we make an argument that including discussions of diversity in a company’s website presence has become an important part of establishing legitimacy, regardless of the actual organizational practices.
Presenters
Mary MearesAssociate Professor, Communication Studies, University of Alabama, Alabama, United States Eunhui Kim
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Corporate, Diversity, Organizations, Framing, Websites, Organizational Culture, Public Relations
Digital Media
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