Abstract
The current research is devoted to the concepts of ‘Made in Italy’ and ‘Made in Russia’ and their roles in the building of national identity. The paper reflects on the ideas of articulation of national identity through the prism of fashion photography in Vogue Italia and Vogue Russia fashion magazines. In order to understand how the phenomenon of ‘Made in Italy’ and ‘Made in Russia’ can be characterized today, the study is focused on collecting relevant data and explaining how the ‘Italian’ and ‘Russian’ have been translated over the years and exported beyond the spatial confines of the nation. Besides, the paper sheds light on how creativity helped Italian and Russian Vogue magazines to represent the ‘nation’ and to become one of the most influenced fashion magazines in the world. The methodology employed in the paper includes expert interviews and a visual content analysis. The empirical base of the research begins with the very first issues of Vogue Italia and Vogue Russia, then goes through analyzing the essential issues, released in 1988 and 2008, and finally leads us to the deep understanding of the recently released issues. Specific creative strategies and their adaptation to the Italian and Russian market are being identified both qualitatively and quantitatively with the purpose to highlight the dominant characteristics of the ‘Made in Italy’ and ‘Made in Russia’ phenomenon in fashion industry.
Presenters
Daria Müller VelasquezPhD candidate, Doctoral School of Art and Design, National Research University Higher School of Economics, Russian Federation
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Fashion, Made in Italy, Made in Russia, National identity
Digital Media
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