Engaging Latinos and African-Americans through Websites

By: Alejandro Barajas  

This research explored how technology companies used branding through corporate websites to employ and engage with diversity and inclusion initiatives to recruit minorities. Each website selected for the study was coded for the presence of executive management, ethnic pictures, statistics, and employee testimonials found in small, medium, and large companies in the high-tech industry.

Managing Diversity, Workforce, Policies and Regulations, Accessibility and Accommodation, Technology
Organizational Diversity
Poster/Exhibit Session

Alejandro Barajas