Description

Vittorio Cerulli's work lies at the intersection of business innovation and social change. Vittorio is the founder and director of Purpose House, a collective of sustainability, research and strategy experts who help companies define and activate their sustainable purpose. Noteworthy projects under Vittorio's guidance include the creation of multi-stakeholder purpose strategies and the establishment of routes to market for purpose-led innovations. Alongside Purpose House, Vittorio has served as Challenge Director at Business Fights Poverty, a business-led collaboration network focused on social impact, where he gave companies access to new insights and practical guidance on purpose by publishing intelligence from relevant peers, practitioners, and investors. 

Before his role at Purpose House, Vittorio led global insights and innovation teams at Unilever. Within this role, he spearheaded a task force responsible for defining levers and solutions to support the development of sustainable purposes for Unilever's food brands across various countries, including Thailand, Mexico, and the UK. In addition to his professional endeavours, Vittorio has been awarded with the KSG scholarship from the Karl Schlecht Foundation. This prestigious scholarship enables him to conduct academic research in the Department of Corporate Sustainability Management at the University of Nuremberg and the WCGE think tank. Vittorio's research focuses on the transformation of corporate purpose in response to both external and internal influences.