Fourteenth International Conference on Climate Change: Impacts & Responses

Abstract

This study shines a light upon United Nation’s global agenda of sustainable development goal related to food waste under the umbrella of risk communication. The main impetus of conducting this research is to evaluate America and Pakistan’s digital media (e-papers an organizational websites) content over food loss. The underlying study contains quantitative method (survey and content analysis) to explore digital media (organizational websites and e-papers) content regarding food waste using social responsibility theory and neo-institutionalism theory. According to gathered data, the researcher concludes that Pakistan’s digital media (e-paper and social media) are not really creating awareness about it, but America’s media does slightly better. Social media and organizational websites are the main protagonists in this regard. Therefore this is proved there is a need of some modifications in “new institutionalism theory” as organizational sites should have to be introduced properly to folk for cognitive type influence especially Pakistani websites are lagging behind in this race as compared to America’s websites. Whereas media is not acting properly as per social responsibility theory. The earth is perilously effected by food waste issue in divergent modus operandi. The underlying study may provide framework to media practitioners for assessment and management of food risk around the world and would give academic contribution by exploring risk communication and it is directly applied to food safety declared by United Nations.