Abstract
This research comprehensively analyzes language dynamics and choices within sustainability discourse in the UAE. It explores how sustainability concepts are communicated in this multilingual environment and the influence of cultural nuances on comprehension. The study examines UAE government strategies for promoting sustainability, highlighting language choices and communication methods that reflect the UAE’s cultural context and vision for sustainability. It investigates the role of technological advancements and smart solutions in sustainability discourse, emphasizing the need for effective communication strategies that address the country’s linguistic diversity. Current strategies, such as simplified language and visual aids, are identified as effective in overcoming linguistic barriers and enhancing inclusivity. The research provides insights for policymakers and communication professionals to improve communication about sustainability in multilingual and multicultural settings, contributing to a better understanding of these dynamics in the UAE and similar regions worldwide.
Presenters
Edward HogshireLecturer, Arabic, Mohamed Bin Zayed University for Humanities, Abū Z̧aby [Abu Dhabi], United Arab Emirates Mohammed Saeed Al Dhaheri
Student, Arabic Language , Mohammed Bin Zayed University For Humanities, United Arab Emirates Labidi Bouabdallah
Professor, Faculty of Arts and Humanities - Department of Arabic Language, Mohamed Bin Zayed University for Humanities, Abū Z̧aby [Abu Dhabi], United Arab Emirates
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2025 Special Focus—Oceanic Journeys: Multicultural Approaches in Publishing Practices
KEYWORDS
SUSTAINABILITY, MULTILINGUALISM, CULTURAL DIVERSITY
