Information, Medium & Society: Nineteenth International Conference on Publishing Studies

Abstract

After the pandemic the world economy slowed. This condition causes all parties to adapt in order to survive. Likewise with competition between universities in recruiting new student candidates increased. In response to this, UT Mataram made social media an alternative media to spread UT to the community in West Nusa Tenggara province. Promotion is a communication activity carried out by a company in an effort to introduce its product or service to the public. This study aims to determine the extent of the effectiveness of social media as an alternative media in the Open University in the future of Covid-19. The method used in this research is descriptive qualitative method. The results of this study indicate that 1) During the 2020 period of new student registration.2 UT Mataram began using social media as an alternative media in promotional activities during the Covid-19 pandemic, 2) Social media used in promotional activities were Facebook, Instagram and YouTube, 3 ) The use of social media as an alternative media is very effective and has a very significant effect on the increase in the number of new students, amounting to 115.23%.