Information, Medium & Society: Nineteenth International Conference on Publishing Studies

Abstract

Science and universities are facing aggressive attacks across the world that question their value and significance. At the same time, digital production and circulation multiplied producers and reach of science communication. They play a major role in spreading misinformation, damaging the image of research and university. Outreach programs and cultural productions are key in bridging the gap, restoring bounds with society. The Department of Communication (DCom) of the Office of Extension and Culture, of the University of Campinas works in publicizing those activities. In order to address this challenge, DCom has developed creative strategies that range from video-making to journalistic text production, including a growing space in social media. One of its highlights is the Extension48, which puts together outreach projects from the 24 unities of learning and research of the University, in documentary format. Besides informing the internal community and promoting students, faculty and staff engagement, the program deliveries to society some payback, that justifies the importance and value of public investment. The year 2020 emphasis, in its turn, is culture and the flow of knowledges it promotes, locally and regionally, by too programs: Works Culture and Other Latinamerics. DCom is expanding its performance on digital platforms, keeping in mind the plurality of cultural identities involved. The possibilities of non-expensive production and interactive communication brought by digital media opened new fields for science communicators. It is is a good example of how the use of digital communication can substantially improve the relationship between university and society.