The paper covers planning, editing, designing, and marketing books based on readers' user experiences in an era when information is overflowing and readers are escaping to new media like YouTube. To this end, the research methods used in user experience (UX) design will be applied to the publishing area to discover the hidden needs of readers and to reflect them in the overall publishing process. Nowadays, publishers are using social media and utilizing it for communication with their readers. However, most of them don’t know how to capture the reading experience and connect it to a new publication. Therefore, this study will propose new methods like “readers journey map” based on UX design for the publication process. At the same time, it will look at examples of leading Korean publishers creating and selling content through new media in consideration of their readers' experiences.
Korean Publication Industry, UX Design, Readers Journey Map, Reading Experience
Publishing Practices: Past, Present, and Future
Paper Presentation in a Themed Session
Vice President, Publication Planning, UX Review Korea (Publisher) / School of Design in University of Leeds (PhD)
Hoyoung Hyun is co-founder and vice president of Korea's leading design publisher UX Review. Hoyoung has published with prestigious global publishers such as Harvard Business Review and Laurence King. With roots in user experience design, he is an advocate of the experiential value of publishing in improving readers' knowledge. Now, he is studyig media design as a PhD in University of Leeds.