This paper is based on the analysis of the practices and representations of publishers who attend the fairs of printed art held in the city of São Paulo in recent years. Our goal is to understanding the sociotechnical vectors that organize these practices and the materialities of the editorial objects published and marketed there. At the heart of the analysis is the relationship between the technicities (codex, paper, and print) mobilized by these publishers and certain conceptions of the past, present, and future that are inscribed in their individual and collective investments, between the "return to the artisanal" and the pretension to build a viable future for the publishing of books and other printed objects. It is concluded that the new forms of fetishization of the printed book are conditioned by both the technical evolutions provided by digital technologies and by the programmatic denial of the conventional book identified with the mainstream publishing market.
Publishing, Print, Paper, Digital Technologies
Publishing Practices: Past, Present, and Future
Paper Presentation in a Themed Session
José De Souza Muniz Jr.
Professor, Departamento de Linguagem e Tecnologia, CEFET-MG, Brazil
José de Souza Muniz Jr. is a professor and researcher at the Departament of Language and Technology (DELTEC) of the Federal Center for Technological Education of Minas Gerais (CEFET-MG), Brazil. He is one of the coordinators of LABEPPE (Laboratory for Professional Writing and Publishing Processes). He also participates at the Program for the Study of Book and Publishing (IDES, Buenos Aires, Argentina) and is member of the international staff of the project "New Strategies of Cultural Promotion: International Book Fairs and their Guests of Honour" (University of Santiago de Compostela, Spain).