Nineteenth International Conference on the Arts in Society

Abstract

We are living in a hyper-capitalist, media-saturated society driven by commercial interests and fuelled by the pervasive manipulation of information. The art world is not exempt from these conditions. In our era of rapid technological advancement and pervasive media saturation, artists wield immense potential to influence cultural discourse and challenge prevailing power structures. This paper explores the intersection of art, technology, and power dynamics, drawing from seminal works by DeBord, McLuhan, and contemporary scholars Faucher, Briziarelli and Armano. Technology is exploited by political parties, media corporations, advertising agencies, and those in positions of power to manipulate narratives and shape public opinion. Through a critical lens, this research examines how advancements in technology shape the dissemination and manipulation of information. Providing artists with the knowledge and tools to exploit the very same techniques, strategies and technological mediums to contribute to or critique the status quo, ultimately aiming to foster positive societal transformation. This paper defines the role of artists as agents of change. Through interdisciplinary collaboration and dialogue, we can inspire new perspectives, innovative approaches, and tangible actions that advance the cause of justice, equity, and positive progress.