Bridging the Gap between the Arts and Scientists : How to Leverage Art to Optimize Science Communication

Abstract

Science communication plays a pivotal role in bridging the gap between scientific knowledge and society, ensuring that the benefits of scientific advancements are understood by a broader audience. Due to unprecedented scientific challenges, effective science communication has become more critical than ever. QBI aims to make science more accessible to audiences with diverse backgrounds and education levels by leveraging various communication channels, such as media, journalism, public talks, and digital platforms including QBI TV (youtube), social media (Linkedin, Twitter, Facebook, Instagram, TikTok), and audio-based interviews (QBI in Space, “Biologist Being Basic” podcast). QBI also fosters a scientific community through in-person interactions including symposia, hackathons, salons, art exhibits, live shows, and music performances. In 2022, QBI launched the first artist in residency program featuring John Walter, an artist who draws the parallel between how HIV and culture are transmitted. The work produced from the artist in residency program will be installed at Ward 86, the largest HIV care center in San Francisco. Currently, we are producing a hackathon to connect art students with computer scientists and life scientists to solve biological problems.

Presenters

Gina Nguyen
Director of Communications and Events, Quantitative Biosciences Institute, UCSF, California, United States

Details

Presentation Type

Creative Practice Showcase

Theme

2024 Special Focus—-Art for Sustenance

KEYWORDS

Science, Communication, Community, Media, Journalism, Experiential Events, Artist in Residence