Eighteenth International Conference on the Arts in Society

Abstract

After the COVID-19 pandemic and its impact, the movie industry faced the challenge of theaters shutting down and the audience migrating to evergrowing Video on Demand (VOD) platforms. However, these problems seem to be the new normal of the industry and would still be a presiding presence even after returning to normalcy. In this research, the production and distribution processes and the impact of the pandemic on them in the past two years have been analyzed. The study takes a look into the financial decline of the industry in the past few years compared to the massive growth of streaming services and how these numbers compare against each other and what could be interpreted from them. The research has been done to uncover how the COVID-19 virus has acted as a disrupter to the industry and propelled innovation through unseen strategies and how the film business could adapt and survive the growing changes and stress factors it faces. This paper evaluates the shape of the movie industry in the post-corona era and how some changes will be a permanent staple of the field in order to adapt to the surge in VOD platforms and streaming services and the audience preference for the stray at-home movie experience.