Abstract
The present study explores the development of the visual arts sector in Singapore. A brief summary is first provided to understand the global art market trend and Singapore visual arts market, followed by Singapore’s cultural policy development focusing on its impact on the visual arts sector from the 1970s to present. The study then expands on visual arts and its Value Proposition to society. Visual arts are recognized for their intrinsic and social value for the aging population and education. The research’s overarching objective is to provide strategic recommendations for the visual art sector to stay afloat, especially during the COVID-19 pandemic, where the arts sector is especially vulnerable to economic shocks. A mixed-method research approach was adopted to identify the key challenges that visual arts practitioners face. Firstly, the qualitative research elicits the visual artist’s opinions and is guided by an interview questionnaire related to their profession and experience to facilitate the discussion. Secondly, quantitative research from employment survey reports and market research firms, which are important labour market indicators, can further validate and strengthen the findings’ reliability. A detailed analysis was then conducted on qualitative and quantitative results to identify gaps. Lastly, the investigation was used to shape the strategic recommendations to ensure the sustainability of the visual Arts sector. By applying the various strategic management tools to identify competitive advantages for Singapore’s visual arts sector, a set of recommendations was formulated to address the key challenges, and to emerge stronger as the leading Asian art hub.
Presenters
Standley TanPartnerships and Projects Manager, School of Computing and Information Systems, Singapore Management University, Central Singapore, Singapore
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
The Arts in Social, Political, and Community Life
KEYWORDS
Visual arts, Strategy, Singapore
