From Materialization to Dematerialization: A Use Case Study of Spotify in Turkey

Abstract

Dematerialization of artifacts and material objects is a relevant issue in consumer studies, especially when to consider the ongoing changes regarding the consumption of cultural goods. This research adopts a theory-of-practice approach to analyze the consequences of dematerialization on the practices of digital music consumption. From an empirical point of view, this research is based on twelve in-depth semi-structured interviews with young Turkish Spotify users. The analysis will mainly focus on the content of the participants’ shared stories and experiences regarding Spotify usage. To understand the role of materiality in the age of dematerialization, the analysis shows that music digitalization means less materiality in the actual practice of listeners, and that material ‘stuff’ still occupies a relevant position in digital music.

Presenters

Hatice Merve Demirci
Lecturer, Industrial Design, Atilim University, Turkey

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

New Media, Technology and the Arts

KEYWORDS

Materialization, Dematerialization, Digital Music, Identity, Commodification