Abstract
Paintings that were created by using bistable images could be interpreted owing to the meaning of their title. Hence, the title can operate as a semantic modulator. What is the relationship between the ambiguous images created by Salvador Dalí and their titles? The influence of the Renaissance masters Dalí saw in Italy is clearly apparent in the group of images he subsequently used in his paintings in order to establish multiple images, as in Spain, The invention of the monsters or The three ages. How can the title of the paintings modulate these interpretations? Can words related to a visual composition be seen as semantic modulators notwithstanding the location in the picture where the viewer fixates? Dali painted paintings and images using ambiguous figures in order to create a strange sensation for the beholder. It should be considered the fact of perception of bistable figures depends on the location in the figure where the observer fixates. On the other hand, this sort of perception is also related to semantic information that can influence the perceptual configuration. This project has been carried out so as to state if the title of bistable paintings is able to modulate the perception of the ambiguous visual stimulus. As has been stated, bistable perception involves diverse concepts of cognitive neuroscience as well as mechanisms that allow for a dissociation of processes linked to sensory stimulation from those that are connected to conscious perception within the scope of pictorial art.
Presenters
Guillermo Andres Rodriguez MartinezFull professor, Advertising Area, Universidad de Bogotá Jorge Tadeo Lozano, Distrito Capital de Bogotá, Colombia
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Bistable Perception, Semantic Modulation, Semantic Congruency, Dalinian Bistable Images
Digital Media
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