Abstract

Inactivity and sedentary behaviour among older females has become an important public health concern as the population ages. This study investigated older women’s attitudes in two areas related to health and physical activity, health related role models and female Masters athletes. Twenty-one women aged 75–92 completed in-depth interviews and were divided into three groups (highly active, moderately active, or inactive). Comparisons were made across groups to determine how attitudes differed depending on one’s current level of physical activity involvement. This study highlights the complexity in role model research and the issues inherent in health promotion initiatives aimed at older women.