Abstract

This article examines how the impact of digital cultures changed Vietnamese art practice after the announcement of Doi-moi policies in 1986. Using an ethnographic approach the researcher conducted an investigation into Vietnamese Tam-giao culture, which was transformed by the impact of digital cultures. In particular, the investigation examines how digital cultures have affected Vietnamese artists’ methods for gaining knowledge, learning, valuing their work, and working together. The author establishes the cultural and philosophical context for contemporary art practice before demonstrating how Doi-moi policies instigated change. A discussion of artist Buu Chi shows the impact of digital cultures on individual art practices, and an examination of Vu Dinh Tuan’s work illustrates how the transition occurred in national arts practice.