Using a Responsive Interactive Program to Enhance Daily Travel Feedback

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The purpose of this paper is to explore how individuals responded to a robust and interactive daily travel feedback program. Fifty individuals from the Moscow, Idaho, area participated in a before-and-after study using an Android-based device that continuously logged their physical movement. All participants subsequently received an email each day linking them to a website that showed one-to-five trips, predicted their mode of travel and trip purpose, and asked specific questions related to their daily travel. Based on the cumulative results of this study, participants reacted favorably to the ease of use; visual feedback; and information related to travel time, associated costs, and energy usage. Although the travel feedback program did not influence a dramatic change in travel behavior or mode during this two-week study, the lessons learned regarding methodology and implementation provide researchers and practitioners with valuable insight for future travel feedback or user nudging studies.