Towards a Primary Personal Information Marketplace

T14 annual

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Abstract

Large volumes of valuable personal information are created by individuals every day and yet there is no easily available means by which individuals can be financially compensated by selling access to the data they generate. This research addresses the question as to why this is the case. Drawing on the principles of design science and market engineering, it presents a justification for the creation of a Primary Personal Information Market (PPIM) as a means to addressing this problem and outlines a theoretical model of a PPIM and the IT infrastructure necessary to support it. Application scenarios are also presented to demonstrate how the model would function in practice.