Abstract

As a case study, “TIME: The Kalief Browder Story” exemplifies one success story of how a social change documentary can make its way into the concentrated cable media industry. This report analyzes the production foundations of TIME to determine how the documentary recounting Kalief Browder’s time spent in solitary confinement made its way into the concentrated media. Following the production analysis, this article also includes a brief synopsis of how the production foundations of TIME resulted in well-rounded storytelling unseen in commodified entertainment. The main finding from this report argues that the community backing and alternative support for the documentary lead to the successful creation and dissemination of TIME. From this, the praxis of the research suggests that in order to increase the amount of socially meaningful media in the cable industry audiences must be incentivized to donate to their community media production companies. One possible solution proposed to incentivize audience would be to provide tax deductions or write offs for audiences who donate to their community media projects or alternative media outlets.