The Psychology of Political Communication in Social Media

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  • Title: The Psychology of Political Communication in Social Media: Using Social Media to be Global and Autonomous
  • Author(s): Chandra Massner, Le Anne Epling, Rachel Little, Nancy Cade
  • Publisher: Common Ground Research Networks
  • Collection: Common Ground Research Networks
  • Series: Interdisciplinary Social Sciences
  • Journal Title: The International Journal of Interdisciplinary Civic and Political Studies
  • Keywords: Social Media, Political Communication, Autonomy, Self-Determination, Political Affiliation
  • Volume: 15
  • Issue: 1
  • Year: 2020
  • ISSN: 2327-0071 (Print)
  • ISSN: 2327-2481 (Online)
  • DOI: https://doi.org/10.18848/2327-0071/CGP/v15i01/1-9
  • Citation: Massner, Chandra, Le Anne Epling, Rachel Little, and Nancy Cade. 2020. "The Psychology of Political Communication in Social Media: Using Social Media to be Global and Autonomous." The International Journal of Interdisciplinary Civic and Political Studies 15 (1): 1-9. doi:10.18848/2327-0071/CGP/v15i01/1-9.
  • Extent: 9 pages

Abstract

This is an interdisciplinary study of political science, psychology, and communication that examines the intersection of how social media are used to communicate political views and content. Social media provide an opportunity for users to become increasingly civic minded and engaged. This article examines self-determination theory in how political messages are shared on social media. Social media users were surveyed to determine their political affiliation and social media involvement. Participants also completed a basic psychological needs scale. Results showed that participants with higher levels of autonomy more frequently shared political content. While social media create a global community, most social media users share content relating to local, state, or national issues as opposed to global issues. Political affiliation differences as well as gender, social media use, and self-determination aspects are discussed.