The Pop-Up as a Prototype of Event Design

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Abstract

As conceptual construction, the Pop-Up event delimits its lifecycle by anticipation, revealing itself retroactively in a participatory practice in which it is thought of as a project. This paper presents a case study as an empirical method for evaluating the Pop-Up as a prototype, integrated as part of a PHD investigation, focused on event design. Through the DEMO15 event, the Faculty of Architecture of the University of Lisbon disclosed the work of fifty finalists of Fashion Design. In collaboration with Rés-do-Chão(urban regeneration project), a showcase of works was exhibited in twenty-one traditional stores. The display area was located for fifteen days in Misericórdia, Lisbon. This Pop-Up event allowed for an interaction with the community, bringing scholars closer to the socio-cultural reality. It legitimized visibility for those involved by enhancing the attractiveness of the neighborhood, evaluating the commercial and artistic interest of the products presented directly with the public and promoting the prestige of the FA-ULisboa. The experimental and changeable character of the Pop-Up enables it as a prototype of the event design in ephemeral strategy, and its implementation legitimizes collaborative practices for consolidation of competitiveness and entrepreneurship, rehabilitation of architectural patrimony, public space and its relationship and proximity with the community.