Abstract

This research integrated three essential elements of the game design discipline with the visual interactive design, which are challenge, fantasy and curiosity to generalize the concept of play-element on interactive design into three categories. a) Fun play: No specific meaning behind its play interaction, meanly the concept of fun is in used. It could contain the element of challenge, fantasy or curiosity. b) Cultural play: Based on the cultural theme as the main design material to integrate with play element on the interactive design. Normally it applies the game element of curiosity. c).Visual play: Visual stimulation as the design concept only, and transmits the design application of fantasy purely. The objective of this research is to analyze the application of effected communication, and the correlation between the theme of interactive project and the three play-elements on interactive design, so that the research result will able to help the designers or students in designing the interactive website while contributing to the concept of inspiration and creative reference.