Abstract

Most African countries have depended on international aid post-independence. This dependency has led to a cycle of debt in most African countries. This has ushered in a new era that Dr. Kwame Nkrumah calls neocolonialism. To this day, all colonized states continuously fight the urge to untangle the tentacles of imperialism from the West. This article looks at how international development is used as a tool in international communication to move forward the agenda of Western imperialism. Thereafter, the study introduces development communication, a discipline in communication studies, as a way and means of giving African countries a platform to engage in development in a more communal and dignified way.