Teaching Design Management

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  • Title: Teaching Design Management: Synergies between Studio and Business Pedagogy
  • Author(s): Jessica Jacobs
  • Publisher: Common Ground Research Networks
  • Collection: Common Ground Research Networks
  • Series: Design Principles & Practices
  • Journal Title: The International Journal of Design Management and Professional Practice
  • Keywords: Studio Model, Business Pedagogy, Design Management Pedagogy, Higher Education
  • Volume: 12
  • Issue: 1
  • Year: 2018
  • ISSN: 2325-162X (Print)
  • ISSN: 2325-1638 (Online)
  • DOI: https://doi.org/10.18848/2325-162X/CGP/v12i01/1-12
  • Citation: Jacobs, Jessica. 2018. "Teaching Design Management: Synergies between Studio and Business Pedagogy." The International Journal of Design Management and Professional Practice 12 (1): 1-12. doi:10.18848/2325-162X/CGP/v12i01/1-12.
  • Extent: 12 pages

Abstract

Design management is a multidisciplinary field that draws on design, business, economics, sociology, and psychology, among others. Design managers bring both creative design/art backgrounds as well as business expertise to their work in the marketplace and in the classroom. This article suggests integrating studio methods into traditional business and entrepreneurial methods of teaching, incorporating active, “real-world” learning methods that utilize new strategies of a flipped classroom model. What pedagogical approach is best suited for undergraduate design management courses? This article proposes a practice-based model of design management education that embraces the collaboration, critique, reflection, and elements of a flipped classroom toward a deep pedagogy of enactment.