Symphony Audience Development

A09 5

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  • Title: Symphony Audience Development: Analysis of Organizational Culture in the Performing Arts
  • Author(s): Erin E. Carey
  • Publisher: Common Ground Research Networks
  • Collection: The Arts in Society
  • Journal Title: The International Journal of the Arts in Society: Annual Review
  • Keywords: Organizational Culture, Inherent Tension, Symphony Artistic Programming, Performing Arts Audience Development
  • Volume: 4
  • Issue: 5
  • Date: January 20, 2010
  • ISSN: 1833-1866 (Print)
  • ISSN: 2473-5809 (Online)
  • DOI: https://doi.org/10.18848/1833-1866/CGP/v04i05/35729
  • Citation: Carey, Erin E.. 2010. "Symphony Audience Development: Analysis of Organizational Culture in the Performing Arts." The International Journal of the Arts in Society: Annual Review 4 (5): 363-376. doi:10.18848/1833-1866/CGP/v04i05/35729.
  • Extent: 14 pages

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Abstract

Symphony orchestras operate with complex organizational structures and dynamics. Research in the performing arts has established a connection between artistic programming and audience development. This paper fills a gap in existing literature and argues that a direct correlation exists between a symphony’s organizational culture and artistic programming. Through an in-depth case study of the Eugene Symphony in Eugene, OR, this research determined that a strong organizational culture affects artistic processes and decision-making. Recommendations from this study discuss management strategies and techniques that can help create a positive organizational culture and navigate possible inherent tension within performing arts institutions. Implications are far-reaching and affect all performing arts organizations, not just symphony orchestras.