Sport Media Vectors

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  • Title: Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport
  • Author(s): Laurel Michele Walzak, Joseph Recupero
  • Publisher: Common Ground Research Networks
  • Collection: Common Ground Research Networks
  • Series: Sport & Society
  • Keywords: sport media vectors, live sport, audiences, globalization, sports fans, digital platforms
  • Date: August 18, 2020
  • ISBN (hbk): 978-1-86335-997-9
  • ISBN (pbk): 978-1-86335-220-8
  • ISBN (pdf): 978-1-86335-221-5
  • DOI: https://doi.org/10.18848/978-1-86335-221-5/CGP
  • Citation: Walzak, Laurel Michele, and Joseph Recupero. 2020. Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport. Champaign, IL: Common Ground Research Networks. doi:10.18848/978-1-86335-221-5/CGP.
  • Extent: 212 pages

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Abstract

In this edited collection, Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport, leading scholars from five continents explore the socio-cultural and political aspects of sport media vectors. The direction of live sport will continue to evolve as the demand by audiences shifts. Our book covers a complementary range of topics: esports; livestreaming; traditional linear broadcasting; gender, sexual orientation and masculinities in sport media; global comparisons; media and technological implications of sport; and audience study.