Sport Media Vectors
Abstract
In this edited collection, Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport, leading scholars from five continents explore the socio-cultural and political aspects of sport media vectors. The direction of live sport will continue to evolve as the demand by audiences shifts. Our book covers a complementary range of topics: esports; livestreaming; traditional linear broadcasting; gender, sexual orientation and masculinities in sport media; global comparisons; media and technological implications of sport; and audience study.