Abstract

For decades, researchers have struggled to achieve consensus on the creative process. Some argue that creativity reflects an incremental scaffolding of ideas, each better than the last, while others believe that creativity is a horizontal process of fractured ideas and re-growths, leading to completed works of art. In a similar sense, fire is an elusive construct because it shares many of the qualities as creativity; it lives and breathes, spreads both vertically and horizontally, and in the proper environment, produces a rapid transfer of communicative energy. Using a modified fire tetrahedron, this paper suggests that the creative process is metaphorical to fire in propagating the exponential growth of social justice using participatory video methodology as an instrument for HIV/AIDS community-based research.