Abstract

Organizing Committees of Olympic Games (OCOGs) strive to achieve positive image, which very much depends on the coverage of international journalists. The purpose of this study is to analyze how an international journalist covered three Olympic Games and how the relations between the organizing committees and international media can improve. Through autoethnography and content analysis methods, I qualitatively analyze sixty-one articles I published as an accredited journalist during the Beijing 2008, London 2012, and Rio de Janeiro 2016 Games. Findings of this study analyze the main narratives I focused on when covering the three Olympic Games, including the positive and negative angles of coverage. The study is significant, as based on the study I make six practical recommendations for future organizing committees working with international media.