Abstract

Previous investigation into cuteness literature resulted in a preliminary, three-factor model for defining and organizing information regarding taste terms. A theoretical definition of a taste term should have a declaration of: 1) aesthetic purpose, 2) the essential emotional responses, and 3) understandable themes and expressions. A small group of second-year industrial design students explored the model, and was tasked with identifying, defining, and experimenting with three taste terms of their choosing: Performance, Strength, and Simple Quiet. To test their knowledge, they applied their aesthetic insights to a simple industrial design problem. Even though the original intent was to explore and define concepts of taste, and expand visual and verbal vocabulary for students, it was anecdotally observed that this exercise had a positive effect on creative output. This article will summarize the results of their efforts, and offer suggestions for future work regarding understanding the more granular context of taste terms.