Knowledge Enhancement in the Change Process : Social Marketing and Attitude Change Leading to Improved Environmental Behaviour

Knowledge Enhancement in the Change Process

Title: Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour
Author(s): John Hall, Wayne Binney, Peter Oppenheim
Publisher: Common Ground Research Networks
Collection: Common Ground Research Networks
Series: Organization Studies
Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
Volume: 3
Issue: 1
Date: March 23, 2005
ISSN: 1447-9524 (Print)
ISSN: 1447-9575 (Online)
DOI: https://doi.org/10.18848/1447-9524/CGP/v03/59115
Citation: Hall, John, Wayne Binney, and Peter Oppenheim. 2005. "Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour." The International Journal of Knowledge, Culture, and Change Management: Annual Review 3 (1): 0-0. doi:10.18848/1447-9524/CGP/v03/59115.