Impact of CRM among Small to Medium-sized Enterprises in the United States on Customer Loyalty

Impact of CRM among Small to Medium-sized Enterprises in the ...

Title: Impact of CRM among Small to Medium-sized Enterprises in the United States on Customer Loyalty
Author(s): Assion Lawson-Body, Fazlollah B Shirazi
Publisher: Common Ground Research Networks
Collection: Common Ground Research Networks
Series: Organization Studies
Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
Keywords: Customer Relationship Management, Small and Medium-Sized Enterprises, Ecommerce, Loyalty, Internet Web Tools
Volume: 4
Issue: 1
Date: September 25, 2005
ISSN: 1447-9524 (Print)
ISSN: 1447-9575 (Online)
DOI: https://doi.org/10.18848/1447-9524/CGP/v04/59229
Citation: Lawson-Body, Assion, and Fazlollah B Shirazi. 2005. "Impact of CRM among Small to Medium-sized Enterprises in the United States on Customer Loyalty." The International Journal of Knowledge, Culture, and Change Management: Annual Review 4 (1): 0-0. doi:10.18848/1447-9524/CGP/v04/59229.