If Products Could Talk, What Would They Tell?

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Abstract

The world is presently witnessing an unprecedented growth in connected products on the internet, where products are embedded with sensors and cloud services that enable designers or manufacturers to capture, interpret, control, and manage an enormous amount of data. This level of information retrieved from connected products now signals to a slowly evolving world where products can talk. Hence, the inclusive motivation for this study is to determine how the Internet of Things (IoT) technology can be engaged as a tool in retrieving and understanding the real-time information on consumers’ physiological responses to innovative products and the underlying experiences. The study employed the appraisal theory to develop a framework of product experience that connects the dots between user experience and physiological responses during human-product interaction. The study further examines the user experience evaluation methods (UXEM) and then dives a little deeper into the role of the Internet of Things in capturing physiological data. As this is a preliminary study expected to serve as a lead into future studies, relevant secondary data, including previous empirical studies, were analyzed. Finally, the study provides a structure for the future experimental study of the research in question. It also stimulates new research directions on the potential of IoT technology in measuring physiological responses, especially in natural experimental conditions, and how the set of data can be analyzed to understand the underlying product experience.