Abstract

The Czech economy is traditionally focused on technical fields such as engineering, electronics, and automotive industries. Research among students in secondary schools and universities in the Czech Republic however, shows that future generations would choose another profession, according to the classification by Roe, than required by the job market. The demand of the labour market faces a lack of employees, especially in the group of occupations number 4, technologies, which is still the most important for the Czech economy output. Can HRM and business collaboration with universities better target young people to demand profession? The research confirmed the importance of HRM.