Abstract

Launched in 2016, HeritageCares is a social initiative by the National Heritage Board (NHB), Singapore, which reaches out to the less privileged through programmes at museums and heritage sites by catering to their unique needs. HeritageCares programmes are designed to encourage social interaction and bonding through heritage. They also enhance social skills, create a sense of wellbeing, support active ageing, and encourage continual contribution to society through heritage volunteerism. This article explores the approaches taken by HeritageCares for increased accessibility and social inclusion to heritage offerings. It also suggests that HeritageCares has established a model that could contribute to a broadening of cultural practice in Singapore and other countries with an emerging social consciousness in cultural practice.