Abstract

This is a qualitative investigation that seeks to strengthen community identity by designing symbols that can embody the spirit and identity of the artisan community in Nakhon Pathom Province, Thailand. Through heritage design and the explicit promotion of a shared design identity, the study contributes to the broader understanding of the social sources and social effects of design. The researchers used a participatory action research model, with data collection conducted in two phases: documentary review on cultural capital and craftsmanship, and developing products through co-created designs with artisans from four purposively selected local communities. Twelve customs and rituals linked to the traditional Thai lunar calendar were identified and incorporated into design elements, developing local products, and strengthening the shared identity in the artisan communities of Nakhon Pathom. Local stakeholders identified an alternative theme for product designs, emphasizing the importance of local participation in research projects of this nature to ensure that stakeholders retain ownership over their creations and that culturally inappropriate choices are not made by visiting researchers.