Abstract

This article delineates the multifaceted significance of the Golden Sunbird, a pivotal cultural relic that not only encapsulates the historical essence of the ancient Shu civilization but also plays a critical role in the contemporary sociocultural and urban developmental landscape of Chengdu, China. Through an in-depth analysis, the study explores the relic’s transformation from a historical symbol of sun worship to a modern emblem that epitomizes the city’s unique identity, characterized by vibrancy, openness, and dynamic energy. The Golden Sunbird, beyond its intrinsic historical value, serves as a compelling brand that underpins Chengdu, fostering sustainable development while promoting the city’s image on both national and international stages. The research elucidates how the symbol operates as a cultural mediator, encapsulating values such as innovation, harmony, and optimism, and facilitating dialogues between traditional and modern paradigms, thus contributing to a comprehensive understanding of sustainable development embedded within the Chinese cultural matrix. The article also highlights the practical strategies employed to integrate the Golden Sunbird into the broader framework of cultural development, showcasing its role in enhancing the global outreach of the Jinsha culture, supporting heritage conservation initiatives, and acting as a driver of socioeconomic benefits. Through an analysis of the Golden Sunbird’s semiotic structure and its evolving relationship with the people of Chengdu, the study unveils new insights, offering valuable references for future initiatives in cultural preservation, artistic creation, and sustainable urban development.