Abstract

Tomas Bata University in Zlín Czech Republic managed to win a project named “We Work Smarter” within the framework of the Operational Programme for Human Resources Development financed by the European Social Fund (ESF). The project supports the free knowledge transfer among SMEs and e-learning environment helps to bring up and enforce innovative approaches and methods in Human Resource Development (HRD) in the Czech small and medium enterprises (SMEs), to create a “learning environment” and to implement the concept of lifelong learning. The research has shown that employees prefer case studies from the firm environment with a short video that shows the particular problem of the firm and its solution (best practice). The project team succeeded in making 100 video case studies and collecting more than 700 structured Cards of best practices from SMEs. The best practices of many different firms as a kind of free knowledge can be collected and organised in the form of a knowledge base. The results of the project entitle the author to make the research conclusions presented in this article and focused on the problem of sharing free knowledge of enterprises in a competitive environment.