Abstract

This study focuses on the availability of environment-friendly interior materials and the consumer behavior toward such products. The interior products emphasized in this study include carpet, interior paint, and windows. The purpose of this study was to examine consumers’ overall perceptions and intentions toward environment-friendly interior materials and products. The conceptual framework of this study is based on Ajzen’s theory of planned behavior (TPB). The study aims to explore a variety of interior products and whether they are related to different behavioral predictors. A survey of consumers was conducted, including the groups male younger-aged, male older-aged, female younger-aged, and female older-aged. Data was collected from a questionnaire that included 49 written questions on awareness, attitude, personal norm, perceived behavioral control, and purchase intentions. The results of this study indicated that the modified TPB model is a useful framework to explain consumers’ purchase intentions of environment-friendly interior products. It can be concluded that perceived capability of purchasing a product can be the most consistent predictor for purchasing an environment-friendly interior product.